Tuesday, 26 January 2021

Privacy Policy

The British Interest is committed to ensuring that your privacy is protected and we will endeavour to use any information that you provide when using our website in accordance with this Privacy Policy.

This Privacy Policy explains what information we collect, how we protect any information you submit to us, and how we use it.

1. What information do we collect?

We will never collect information about you unless you subscribe or opt-in to our services. However, when you conduct activities on our website, we may collect personal information from you.

1.1 Mailing List

When you subscribe to our mailing list we will collect your name, contact details and details of your subscription to our services, which will be transferred to Mailchimp – our communications platform.


When you add a comment underneath one of our articles or pages, we will collect your name and contact details, which will be monitored by Askimet – our spam prevention application.

1.3 Cookies

If you opt to use our website, we may collect personal information from you in various other ways, for example: information about your computer and about your visits to and use of this website (including information about your browser, your IP address, your general location as determined from your IP address and provided by your browser, the site from which you came, and the links followed when leaving our site).

This information is collected through cookies and/or log files. Cookies are text files stored on your computer, and accessible only to the websites which create them. Our website (and third-party services incorporated into our website, including Google Analytics and Gravatar) may from time-to-time use cookies and/or log files for statistical analysis, to understand user behaviour, to administer the site, to tailor the information presented to a user based on their preferences, and to improve user experience. Any information gathered by our use of cookies is compiled on an aggregate, anonymous basis.

Further information about cookies can be found on the Interactive Advertising Bureau’s website.

2. How is this information kept?

We ensure that there are appropriate technical controls in place to protect your personal details; for example, our online forms are protected and routinely monitored. We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff, and contractors.

We may use external companies to collect or process personal data on our behalf. We do comprehensive checks on these companies before we work with them and put a contract in place that sets out our expectations and requirements. We may disclose your personal information to these carefully-selected third parties and or prospective partners who are carrying out work on behalf of and for the benefit of The British Interest.

Some of our suppliers may run their operations outside the European Economic Area. Although they may not be subject to same data protection laws as companies based in the United Kingdom, we will take steps to make sure they provide an adequate level of protection in accordance with British and European data protection law. By submitting your personal information to us you agree to this transfer, storing or processing at a location outside the European Economic Area.

3. How might we use this information?

We use this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • For statistical purposes and analysis for management purposes in order to administer the website or improve our service;
  • Internal record keeping and administrative purposes;
  • To distribute newsletters and details of our enterprise which we think may be of interest to you by email or similar technology (you can inform us at any time if you no longer require marketing communications);
  • From time-to-time, we may also use your information to contact you for market research purposes or to customise the website according to your interests.

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you, including geo-demographic information and measures of affluence, when it is available from external sources to help us do this effectively. This helps us understand the background of the people who read The British Interest. We may also use your personal information to detect and reduce fraud and credit risk.

4. Disclosure of your information

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • If we or substantially all of our assets are acquired by a third party, in which case personal data held by us about you will be one of the transferred assets;
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of The British Interest, our users, or others;
  • With organisations that are acting as agents for The British Interest or working on behalf of it.

In the event of any of the above scenarios occurring, we will endeavour to ensure that your rights and freedoms in respect of the processing of your personal data are adequately and appropriately protected. By submitting your Information and subscribing to the services available on our site, you consent to such use and transfer.

5. Access to information

You have the right to receive a copy of the information that we hold about you. This is known as a subject access request. This right of subject access means that you can make a request under the Data Protection Act. Please note that there may be a small administrative fee for this information.

5.1 Change your contact information or opt-out

5.1.1 To unsubscribe from our mailing list

If you have subscribed to our mailing list and later choose to unsubscribe, we provide users with the opportunity to opt-out of receiving communications from The British Interest. You may opt out of our mailing list by clicking the link in the footer of our emails. You may also update your contact information previously provided to us via our Contact Form or post.

You cannot directly remove yourself entirely from our database. We will always keep a record of your name and contact details but we will update your records with your request to opt-out of all communications so we do not inadvertently contact you.

5.1.2 Rejecting our cookies

Most web browsers automatically accept cookies if you opt to accept them. However, if you have accepted our cookies and then decide that you wish to delete them, or disable them, you can do so by following the instructions at All About Cookies.

Please note that you may not be able to take full advantage of our website if you disable cookies, which may impair your experience of The British Interest‘s website. Indeed, if you reject cookies from us using the “Reject” button on our cookies banner, you will be redirected to Google.

5.1.3 Other

If you have ever made a financial gift to The British Interest, by way of giving a donation, we will need to keep a record of this information and any gift aid that has been claimed.

The information that we keep varies according to what we have previously collected and what it is used for. In some cases, there are legal requirements to keep data for a minimum period and we will only have it for as long as is necessary for the purposes for which the data was collected or for which it is to be further processed (unless there’s a legal reason for us to keep it longer).

6. Use of hyperlinks

Throughout our website, we provide links to other servers which may contain information of interest to our readers. We take no responsibility for, and exercise no control over, the organisations, views, or accuracy of the information contained on other servers.

7. Changes to our Privacy Policy

We may make changes to this Privacy Policy from time to time. If we change our Privacy Policy we will post the changes on this page. If the change in our Privacy Policy affects the use of your personal information we will use our best endeavours to contact you to seek your consent to the use. Continued use of the service will signify that you agree to any such changes.

8. Questions about our Privacy Policy

If you have any questions about our Privacy Policy, the practices of this site, or your dealings with this website, you can contact The British Interest using our Contact Form.